Urban Plates Privacy Policy
Last Revised: October 31, 2016

Urban Plates LLC and its affiliates (collectively, the “Company”) is committed to protecting your privacy.  We have prepared this Privacy Policy to describe to you our practices regarding the personal information we collect from users of our websites, including urbanplates.com (each, a “Site” and collectively, the “Sites”) and our online services (the “Services”), and purchasers of Urban Plates eGift Cards and Gift Cards (collectively, “Gift Card”).

  1. Types of Data We Collect. We collect personal information from users, as described below.
(a)               Information You Provide to Us.

  • We may collect personal information from you, such as your first and last name, e-mail, username and password when you create an account to log in to our Services and/or purchase a Gift Card (“Account”).
  • We will collect payment information necessary to complete transactions, including your name, credit card information, and billing information.
  • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
  • If you sign up for our newsletter we will collect your email address.
  • If you participate in a sweepstakes, contest or other promotion on our Services, we may ask you for your e-mail address and/or home number (to notify you if you win or not). We may also ask for first and last name, and sometimes postal address to verify your identity.  In some situations we may need additional information as a part of the entry process, such as a prize selection choice.  These sweepstakes and contests are voluntary.  We recommend that you read the rules for each sweepstakes and contest that you enter.
  • We also collect personal information at other points in our Services that state that personal information is being collected.

(b)               Information Collected via Technology.

  • Log Files. As is true of most websites, we gather certain information automatically and store it in log files.  This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data.  We use this information to analyze trends, administer the Services, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs.   Except as noted in this Privacy Policy, we do not link this automatically-collected data to personal information.
  • Cookies. Like many online services, we use cookies to collect information.  “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the Site.  We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services.  This type of information is collected to make the Services more useful to you and to tailor the experience with us to meet your special interests and needs.
  • Traffic Analytics. We use a number of third party service provides, such as Google Analytics, to help analyze how users use the Services (“Analytics Companies”).  These Analytics Companies uses Cookies to collect information such as how often users visit the Services, what features they use on our Site, and what other sites they used prior to coming to the Site. We use the information we get from these Analytics Companies to improve our Site and Services. These Analytics Companies collect the IP address assigned to you on the date you visit the Services, rather than your name or other personally identifying information. We do not combine the information generated through the use of our Analytics Companies with your personal information. Although these Analytics Companies may place a persistent Cookie on your web browser or mobile device to identify you as a unique user the next time you visit the Services, the Cookie cannot be used by anyone but the Analytics Company that placed the applicable Cookie.  This Policy does not apply to and we are not responsible for the Cookies used by these Analytics Companies.
  1. Use of Your Personal information
(a)               General Use.  In general, personal information you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We use your personal information in the following ways:

  • operate, maintain, and provide to you all of the Gift Card services and promotional offerings found on the Urbanplates.com website;
  • notify you of major service updates or for customer service purposes; process and record eGift Card printing and redemption activity and monitor usage trends and preferences;
  • monitor the effectiveness of marketing campaigns and improve our marketing and promotional efforts;
  • facilitate the creation of and secure your Account on our network;
  • identify you as a user in our system;
  • provide improved administration of our Services;
  • provide the Services you request;
  • improve the quality of experience when you interact with our Site and Services;
  • send you a welcome e-mail to verify ownership of the e-mail address provided when your Account was created;
  • send you administrative e-mail notifications, such as security or support and maintenance advisories;
  • respond to your inquiries related to employment opportunities or other requests;
  • send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes of Company.

(b)               User Feedback.  We often receive comments from users about our Services.  We may post user feedback on the Site from time to time.  We will share your feedback with your first name and last initial only.  If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting you name with your feedback.

(c)                Creation of Anonymous Data.  We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you.  We use this anonymous data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation.  We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.
 

  1. Disclosure of Your Personal information. We disclose your personal information as described below and as described elsewhere in this Privacy Policy.
(a)               Third Party Service Providers.  We may share your personal information with third party service providers to:  provide you with the Services that we offer you; to fulfill your order or subscription for any products, services or other goods; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; and/or to provide other services to the Company.

(b)               Affiliates.  We may share some or all of your personal information with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.

(c)                Corporate Restructuring.  We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or any portion of our business or assets.  In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business, or any of our assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.

(d)               Other Disclosures.  Regardless of any choices you make regarding your personal information (as described below), Company may disclose personal information if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Company; (c) to protect or defend the rights or property of Company or users of the Site or Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.
 

  1. Your Choices Regarding Your You have several choices regarding use of information on our Services:
(a)               Email Communications.  We will periodically send you free newsletters and e-mails that directly promote the use of our Services. When you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below). Despite your indicated e-mail preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.

(b)               Changing or Deleting Your Personal Information.  You may change any of your personal information in your Account by editing your settings within your Account or by sending an email to us at the address listed above.  You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements).  When we delete any information, it will be deleted from the active database, but may remain in our archives or backups.  We may also retain your information for fraud prevention or similar purposes.  In some cases, if you decline to share personal information on the Urbanplates.com website, we will not be able to provide certain services to you.

(c)                Do Not Track Signals.  Some web browsers may transmit “do not track” signals to the websites and other online services with which your web browser communicates.  There is no standard that governs what, if anything, websites should do when they receive these signals.  We currently do not take action in response to these signals.  If and when a standard is established, we may revise our policy on responding to these signals.
 

  1. Our Commitment To Data Security. We use physical, managerial, and technical safeguards designed to preserve the integrity and security of your personal information. WE CANNOT, HOWEVER, ENSURE OR WARRANT THE SECURITY OF ANY INFORMATION YOU TRANSMIT TO US, AND YOU DO SO AT YOUR OWN RISK. We caution you about transmitting valuable bank or credit information in a public place (airports or cafes). While your credit card company or bank will typically use security protection, you should ensure that you are using a secure network.  Once we receive your transmission of information, we make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
     
  2. Changes to This Privacy Policy. This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your personal information, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our Sites.  Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Site.  These changes will be effective immediately for new users of our Services.  Please note that at all times you are responsible for updating your personal information to provide us with your most current e-mail address.  In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice.  If you do not wish to permit changes in our use of your personal information, you must notify us prior to the effective date of the changes that you wish to deactivate your Account with us.  Continued use of our Sites or Services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
     
  3. A Note About Children. We do not intentionally gather personal information from visitors who are under the age of 13.  If a child under 13 submits personal information to the Company and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible.  If you believe that we might have any personal information from a child under 13, please e-mail us at legal@urbanplates.com or write us at Urban Plates LLC, 2053 San Elijo Avenue, Cardiff, CA 92007, Attn: Legal Department.
     
  4. Governing Law. By choosing to visit our Site, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of California, without reference to the choice of law or conflicts of law principles thereof, and will be subject to the dispute resolution clause contained in the terms of use applicable to the Site. You also agree to abide by any limitation on damages contained in the terms of use applicable to the Site or any other agreement that we have with you.
     
  5. Your California Privacy Rights. Please note that we may share information collected about you with our affiliates and other third parties for their direct marketing purposes. Under California law, a California resident with whom we have an established relationship has the right to request certain information with respect to the types of personal information that we have shared with third parties for these purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to us at legal@urbanplates.com.
     
  6. Questions; Contacting Company; Reporting Violations. If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please e-mail us at legal@urbanplates.com or write us at Urban Plates LLC, 2053 San Elijo Avenue, Cardiff, CA 92007, Attn: Legal Department.