PLATE PASS FAQ:
What is Plate Pass
Plate Pass is a membership-based program available exclusively on the Urban Plates app. It makes all individual entrées purchased on our app for takeout and dine-in $10 for the duration of the membership. The program runs from 3/1/2021 to 4/30/2021 (two months) and it costs $20 for that period (equivalent of $10/month). Members can purchase a Plate Pass membership from the Urban Plates app between 12:00 noon on 2/24/2021 and 11:59 AM on 3/3/2021 (times in Pacific time).
The average member saves $49 per month
During the first month of the Plate Pass program, members saved an average of $49 through the program. The average cost of the program is $10 per month, so members netted $39 in savings through the program.
Why Urban Plates is doing this
Urban Plates is on a mission to make craveable, wholesome and clean food accessible to all. The Plate Pass program provides our best pricing to guests that agree to a fixed membership fee. We want to feed you as often as you will allow us and the more you dine with us, the more affordable we can make dining. We want to be your second kitchen and at $10 per entrée, we hope you will be challenged to find other dining options that deliver the taste, quality, and wholesomeness of Urban Plates. You get great food for a great price and we expand our ability to make this quality food accessible to more people through the Plate Pass program.
How much Plate Pass costs
The membership is $20 and is valid for two months. This averages out to $10 per month. The average individual entrée cost at Urban Plates is approximately $13.50, so the Plate Pass will deliver members an average savings per individual entrée of over 30% or $3.50 per entrée.
How to get Plate Pass
The Plate Pass membership is purchased through the Urban Plates app. Those wishing to become a member must download the Urban Plates App and create an account. A link to buy Plate Pass is featured on the Home Page of the App. The pass must be purchased using the account that is associated with the Plate Pass membership. Only one Plate Pass is available for each account and they cannot be transferred to other accounts. Members can purchase a Plate Pass membership from the Urban Plates app between 12:00 noon on 2/24/2021 and 11:59 AM on 3/3/2021 (times in Pacific time).
How Plate Pass Works
The Plate Pass price for entrees will be applied to the member's order when they checkout with the app. The prices you see in the app while you shop will be the regular menu price, but will be adjusted to $10 during your checkout. You do not need to apply a promotion code, the Plate Pass discount will automatically be applied if you have a membership.
Plate Pass must be accessed and used through the Urban Plates app
A Plate Pass membership is purchased through the Urban Plates app. Those wishing to become a member must download the Urban Plates App and create an account. On 2/23/21 at noon Pacific time, a link will appear on the Home Page of the App allowing for the purchase of Plate Pass. The pass must be purchased using the account that is associated with the Plate Pass membership. Only one Plate Pass is available for each account and they cannot be transferred to other accounts. Plate Pass will be available for purchase on the Urban Plates app from 12:00 noon Pacific time on 2/23/2021 to 11:59 AM Pacific time on 3/3/2021 (times in Pacific time).
Program term is 3/1/2021 to 4/30/2021
The memberships will go on sale on 2/23/2021 at 12:00 noon Pacific time and be available for purchase until 3/3/2021 at 11:59 AM. There is no limit to the number of members that are being allowed to join the program. The memberships are active from 3/1/2021 to 4/30/2021.
All individual entrées are included
The $10 pricing applies to all individual entrées. An individual entrée is defined as a single meal for an individual person. The Urban Plates menu has over 20 individual entrées across four sections (plates, salads, sandwiches, and bowls). All individual entrées receive the Plate Pass membership discount. Family meals, catering items, the 12 Tender Feast, and bundled meals (for example the Valentine’s Day 3-Course bundle for two) are not part of the Plate Pass program. Add-ons added to an entrée (for example adding avocado to a salad or adding protein), beverages, and desserts are regular menu price. Plate Pass is not available with any other bundles, discounts or offers.
Up to 15 entrées at one time
Plate Pass members can order up to 15 entrées per order within the program. You can place as many orders as you like through Plate Pass during the program term, but the maximum number of entrées per order is limited to 15. There is no limit to the number of entrées that you may purchase through Plate Pass during the program term, only the limit on the number of entrées that you can purchase at one time in one order.
Only valid on purchases with the Urban Plates app
Plate Pass is only valid for purchases made through the Urban Plates app. Members must use the app to order and pay to receive the Plate Pass discount.
Plate Pass is available for take-out or dine-in visits
Plate Pass is available for take-out AND dine-in purchases through the Urban Plates app. Every table at Urban Plates has a sticker on it containing the table number. When you place an order through the app and select “dine-in”, the app will prompt you for the table number. Enter the table number from the sticker on your table, complete your order, pay, and we’ll bring the food to you. It’s like dining at a traditional restaurant because the app becomes your server.
Plate Pass membership cannot be shared
A program member may not share their Plate Pass member with others. The program is tied to the app account of the Plate Pass member and will not work with other accounts.
Plate Pass may not be gifted to another person or user
There is no way that the Plate Pass can be gifted. It must be purchased by the Urban Plates app account that will be active in the program.
Plate Pass is not valid for delivery orders
Plate Pass will not work for delivery orders with 3rd party delivery partners like DoorDash, Postmates, or UberEats: Plate Pass is not available for delivery orders or for orders through 3rd party delivery services (like DoorDash).
Plate Pass will not work for catering orders
Plate Pass is not available for or intended to be used for catering orders.
No cancellations or refunds are available
The Plate Pass program is not subject to cancellation and there are no refunds.
Plate Pass is valid for app purchase at all Urban Plates locations
Plate Pass can be used as all Urban Plates locations, but it is only available for non-delivery orders placed through the Urban Plates App. Plate Pass is not available for purchases made at the restaurant cash registers, via phone-in orders, delivery, or catering orders.
Plate Pass is not valid for Family Meals other meal bundles
Plate pass is intended for individual entree purchases and not meal bundles like Family Meals, the 12 Tender Feast, or Holiday Bundles. With Plate Pass, a family can feed four for $40 (four individual entrees costing $10 per entree). The least expensive Urban Plates Family Meal for four is $43.95. Thus, buying four individual entrees through Plate Pass is less expensive than ordering a Family Meal.
Contact us if you have questions
If you have questions each out to the Plate Pass team at: firstname.lastname@example.org.